Pulse Fitness, a world leading fitness equipment supplier in the UK, now enjoys a dynamic and efficient ecommerce presence, enabling them to manage their extensive product range and enhance customer engagement.

Thanks to Koded’s innovative approach to image and brand style, every visual element selected for the new website worked harmoniously, creating a cohesive and compelling brand narrative.

Project Objectives:

Pulse Fitness, a company with a vast and complex product range, needed a comprehensive digital solution to establish an online presence and streamline their ordering process. The primary goals were:

• Build a robust e-commerce system that allows new customers to review products, view software options, and create order lists.
• Design a user-friendly interface (UI) and best possible user experience (UX) for the company’s main booking site.
• Create a strong, recognisable brand style that aligned with Pulse Fitness’s vision and resonated with the target audience.

Scope and challenges:

• Full brand development and web design.
• Developing a functional database to manage the extensive product range.
• Ensuring the site acts as a comprehensive portal for new customers.
• Streamlined the process for better user experience.

The main challenge was the current internal systems and database required significant effort to organise and translate into a functional e-commerce platform. Koded had to work closely with the internal teams to distil their current databases into something that could work effectively online and present the vast product range and complex add-on options clearly to the user.

• Comprehensive Workshops: Koded conducted multiple workshops to understand client preferences and technical requirements, involving all stakeholders to ensure all voices translated into a clear and cohesive brief.
• Tailored Project Management: Utilising Teamwork for project management and GANTT charts for timeline tracking ensured that milestones were met and all stakeholders were kept informed.
• Custom Illustrations and Imagery: Given the lack of brand assets at this stage of the company’s journey, Koded saw the opportunity to create a new brand and style and carefully selected and created illustrations and imagery to enhance the brand’s visual appeal and coherence.

Success Metrics and Outcomes

• Ahead of Schedule: The project was completed two weeks ahead of the 12-week schedule.
• Effective Database Management: Koded successfully translated their entire product database into an efficient system, populating the inventory with minimal issues.
• Enhanced Performance: Post-launch, Koded continued to monitor the site closely to ensure optimal load speeds and server capacity to handle traffic, particularly during promotional periods.